JD Approach is proud to announce the launch of our new e-mail marketing system!

What is JD Message?

JD message is an email marketing tool which allows users to send mass email campaigns and track their success.

What is Email Marketing?

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

What are the Advantages of Email Marketing with JD Message?

Email marketing (on the Internet) is popular with businesses because:

• The advantage of a mailing list is clearly the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
• An exact Return on investment can be tracked ("track to basket") and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• E-Mails are instant, as opposed to a mailed advertisement. An email from JD Message arrives in a few seconds or minutes.
• JD Message lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
• It is easy to track. An advertiser using JD Message can track users via web bugs, bounce messages, un-subscribes, read-receipts, click-throughs, etc. These can be used to measure open rates, positive or negative responses, correlate sales with marketing.
• Advertisers generate repeat business affordably and automatically.
• Advertisers can reach substantial numbers of email subscribers who have opted in (consented) to receive email communications on subjects of interest to them
• Over half of Internet users check or send email on a typical day.
• Specific types of interaction with messages can trigger other messages to be automatically delivered.
• Specific types of interaction with messages can trigger other events such as updating the profile of the recipient to indicate a specific interest category.
• Green - email marketing with JD Message is paper-free

Click here to find out more!